- A 251-mile Mercedes SLS AMG sold for a staggering $775,000 on Bring a Trailer.
- The winning bid jumped nearly $200,000 over the previous offer in seconds.
- Bring a Trailer, the seller, and Hagerty all confirmed the sale was legitimate.
A 251-mile 2012 Mercedes-Benz SLS AMG just became one of the hottest topics in the collector car world after selling for an eye-watering $775,000 on Bring a Trailer. The number was so outrageous, and the final bidding so bizarre, that plenty of enthusiasts immediately assumed someone had fat-fingered the keyboard or that something else was amiss. Instead, the evidence now points to one very real sale that could reshape expectations for one of AMG’s modern icons.
Read: Will You Sell Your House For This Mercedes SLS AMG Black Series?
First, let’s set the stage a little. The most expensive sale on BAT of an SLS was a Black Series back in 2022 that went for $755,000. The highest non-Black Series sale on the site went for $401,000. That’s why it was shocking when the auction had already climbed to an impressive $575,000 before another bidder nudged it to $576,000. Moments later, a newly registered account dropped a stunning $775,000 bid, instantly ending any suspense and leaving the comments section in disbelief.
The reaction was immediate. Some suggested the bidder intended to type $577,000, while others wondered if the sale would actually close. Bring a Trailer quickly addressed the speculation, explaining that the winning bidder manually entered the amount and then confirmed it through the site’s secondary confirmation screen, calling it a legitimate commitment to purchase.
Questions lingered until two more confirmations arrived. The selling dealer later announced that payment had been received in full, while Hagerty Price Guide publisher Dave Kinney commented that he personally viewed documentation showing the wire transfer had cleared, describing the sale as real, albeit an outlier.
The car originally stickered at $223,345 in 2011, or about $339,000 in today’s money after inflation.
Whether this proves to be a new benchmark or simply a once-in-a-blue-moon event remains to be seen. However, the timing is notable. Bring a Trailer’s own sales history shows SLS AMG values climbing sharply over the past few years, but nothing approaches this result. If nothing else, every future seller now has a new number to point at, even if matching it proves far more difficult than entering it into a bidding box.
